IPC and Bauer

IPC and Bauer

Bauer and IPC are the two best selling Publishing Groups which have published magazines all over the world. But for both companies who own a lot of different types of magazine their best selling genre is the music magazines. The music magazines on the market owned by Bauer and IPC are:

One of Bauer’s best selling magazines is Kerrang which is a weekly music magazine its main sub genre is rock but also appeals to some of the metal market. Kerrang is aimed at 15 – 30 year olds. Kerrang magazine costs £2.20 from most retail shops and can be subscribed to for a £112.20 annual fee. Kerrang sell roughly about 52,000 magazines per issue but the magazines readership is much greater then what actually buy it. For example people may read their friends magazine. Kerrang is a mainstream magazine although it joust to be a lot more niche but over the years as catered more for the mainstream audience as mainstream magazines sell a lot more copies. Kerrang magazine tries to attract its demographic by using popular rock bands on the front cover and by having exclusive information about them. It also gives away free stuff that appeal to their target audience.

Another one of Bauer’s music magazines is MOJO which also has a main sub genre of rock. Although MOJO is aimed at the same sub genre it is aimed at an older target market. A MOJO magazine costs £4.30 from retail shops but can be subscribed to for a year’s subscription for £51.60. MOJO sells on average 81,039 per issue but its circulatory figure is 100,507. MOJO is a mainstream magazine.

An IPC music magazine that sells really well is Uncut which main sub genre is rock. It is mainly aimed at a older audience you can tell this by the artists that are shown in it and the advertisements that are included. It is easy to see that it is its average circulation is 87,069 but only sells 73,703. The magazine cost £4.40 per issue with annual subscription costing £51.60.